Brazilian kids’ clothing brand Marisol has just launched a new collection inspired by Mundo Ripilica. The animated series is broadcasted on Discovery Kids in Brazil and watched by over 8 million children worldwide.
Marisol is a member of Franchising Brasil — a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and ABF (Brazilian Association of Franchising). The chain currently has at least 200 points of sale across Brazil.
The Mundo Ripilica collection includes pieces of clothing for boys and girls aged 1 to 10. According to the brand, it involves 52 references, and two collections will be launched per year. All the items of clothing, including shorts, leggings, two-piece outfits, are made of cotton knit fabric. Characters such as Lilica, Donna, Joana, Zep, Zilipet, Guidos and others are printed on the pieces.
In his press release, Giuliano Donini, president of Marisol, emphasized the intention of the brand of establishing a connection with its young customers by feeding their imagination. “We want to offer them such experience by means of items of clothing, which now bring characters like Lilica, Donna, Joanna and others, allowing children to have adventures and live a happy and healthy childhood”, says Giuliano.
Marisol has a 56-year history and is a consolidated brand, a national leading company in the segment of fashion and children’s franchise. It also operates by means of three business divisions (Consumer, Retail and Premium), which manage the brands Lilica, Tigor, Marisol and Mineral Kids, as well as distribution channels.
About Franchising Brasil
Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.
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