The first edition of the International Highlight Award has just announced the 14 Brazilian brands shortlisted for the prize. The initiative is promoted by Franchising Brasil — a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The purpose of the award is to recognize chains that, by participating in initiatives developed by the program destined for promotion and qualification, have started or achieved a consistent internationalization process of their brands. These are the brands shortlisted for the award: Hot’N Tender; Coife Odonto, N1 Chicken; Bibi Calçados; Grupo SD; Diolaser; Acquazero; Depyl Action; Instituto Embelleze; Oakberry; Chilli Beans; O Boticário; Maple Bear and CleanNew.
The award ceremony will be announced soon and three franchises will be the winners in the general category and one chain will be the winner in the Strategy and Consolidation category, which was created because of the high quality of the cases submitted to Apex-Brasil and ABF for appreciation. The criteria to be evaluated by the judging panel composed of members of the Franchising Brasil Management Board are: complexity of sector and market; operationalization process; impact of case; innovation of the initiative; and relationship with the participation in the Program.
According to Bruno Amado, international executive manager of ABF and Franchising Brasil, a fierce battle for the Internationalization Highlight Award trophies is going on.
“Very impressive cases from many different sectors of franchising were submitted. We are analyzing all trajectories in details to make the best decision”, he explains and adds: “In times like this we realize how Brazilians have entrepreneurism in their blood and how internationalization may be a solution not only for those interested in expanding, but also to those willing to diversify, what may lead to unimaginable results”.
The 14 successful cases competing for the prize will be announced soon. Check out our social media to know in details how the shortlisted brands managed to thrive in foreign countries.
About Franchising Brasil
Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.