HomeFranchising BrasilNewsThink Tank Franchising Brasil discusses new post-pandemic business models on its last roundtables

Think Tank Franchising Brasil discusses new post-pandemic business models on its last roundtables

Think Tank Franchising Brasil discusses new post-pandemic business models on its last roundtables

The last rounds of Think Tank Franchising Brasil meetings took place from August 31 to September 17. The initiative, which intends to promote online meetings for the exchange of experiences, establishment of relationships and development of solutions for the post-pandemic scenario, is organized by Franchising Brasil — a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

During the last days of the event, seven virtual meetings took place involving Brazilian brands such as Bibi, Kumon, Panelinhas do Brasil, Usaflex, Sodiê Doces and Kingcase, among others. International representatives participated in the discussions too. Karoline Portela, from Eurofranquias, Jose Fernandez, from FIAF, and Luis Felipe Jaramillo, in charge of FANYF – Colombian franchise fair, were among the participants and shared their experiences with Brazilian entrepreneurs.

Complementing the themes addressed in the first week of the Think Tank, these last rounds of discussions focused on economy reopening and the post-pandemic future with long-lasting changes, since businesses are now resuming their operations in many markets. The pandemic was a time to stop and think about things, but some brands went beyond and created opportunities during such period. “The scenario brought us new opportunities, since many customers had to go digital”, said Felipe Junqueira, representative of marketing company Target Mais. Such solution was widely discussed by all companies and associations, which intensified and improved their communications. “It’s important for customers to feel embraced, especially in such a delicate moment”, stated Silvana Buzzi, CEO of ABF and mediator of one of the tables.

Working closer with franchisees is also crucial. Raquel Nunes, representative of Usaflex, emphasized the importance of having a closer and more transparent communication with franchisees to guide their actions during the pandemic. “Our mission was to show them that they were not alone and helpless”, stated Raquel. On his turn, Bruno Borges, from Bibi Calçados, pointed out that strategy alignment was essential and allowed the company to resume in-person activities earlier.

In general, many franchises have been managing to balance their expectations and realities, also taking into consideration the delicate situation of franchisees. Brands like Coife Odonto emphasized the importance of being flexible during the crisis and also implementing solutions that will still be useful in long term, instead of making choices that serve as containment measures only.

During the entire event, Franchising Brasil Think Tank had the participation of 36 foreign companies, 41 Brazilian companies and ten countries: Brazil, Portugal, Mexico, Peru, Colombia, Argentina, Paraguay, Ecuador, Panama and Uruguay. Franchising Brasil would like to thank everybody for your participation. We’ll see you soon, in the next edition of the project!

About Franchising Brasil

Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.

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