The next Franchising Brasil trade mission — a sector internationalization program carried out through a partnership between the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — has already been defined. For the first time, Guatemala will be the country visited, between the 6th and 9th of May.
The Brazilian delegation includes the companies Acquazero, Buddha Spa, Corpo Bueno, Doutor Sofá, Global Franchise, Grupo SD, Kumon and Unhas Cariocas. Brand representatives are already preparing for an intense business agenda organized in partnership with the Guatemalan Franchise Association, which will include meetings, visits to businesses and a meeting with local businesspeople, on the 7th.
“We are very excited to go to Guatemala”, says Bruno Amado, ABF’s International Projects manager and executive manager of Franchising Brasil. “Our participants have enormous potential for international expansion and we hope that they will find great business opportunities in the Guatemalan market. We believe it will be an extremely productive experience, with many commercial contacts and possible partnerships emerging throughout the extensive agenda that lies ahead”, he adds.
In November 2023, the Calçados Bibi franchise, also participating in the internationalization program, opened the brand’s third licensed operation in the country.
To learn more about the participating companies, visit the mission’s official page here.
Check out Brazil’s full agenda in Guatemala:
May 6
9am to 12pm | Soft landing workshop
12pm to 2pm | Networking lunch with local partners.
3pm to 5pm | Technical visit: Pollo Campero
May 7
9am to 11:30am | Technical visit: Moto Shop VRC
1pm to 2pm | Lunch with the Guatemalan Chamber of Commerce
2pm to 4pm | Workshop (Economic opportunities in Guatemala)
6pm to 11pm | Meeting with potential local investors.
May 8
10am to 10:40am | Technical visit: Eyebrow Design
10:40 am to 11:20 am | Technical visit: Cantel
11:20am to 12pm | Technical visit: Café Gitane
2pm to 5pm | Technical visit: Paseo Cayalá
May 9
Individual Agenda for companies that want to delve deeper into the specific market
About Franchising Brasil
Franchising Brasil is a project aimed at supporting the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the accession form available on the website and send it to [email protected].
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit entity that officially represents the Brazilian franchise system. Its mission is to defend, promote, and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive, and ethical. With over 35 years of history, ABF enjoys great prestige and a consolidated image in the market, also being the headquarters of the Ibero-American Franchise Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchise fair, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse commercial promotion actions aimed at promoting exports and adding value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand.