In March, the Brazilian Franchising Association (ABF) announced the franchises awarded with the Seal of Excellence in Franchising (SEF) 2024; an honor achieved through an independent satisfaction survey conducted by Nielsen with franchisees of registered chains.
Of the 230 Brazilian franchises approved in this edition, 42 are part of Franchising Brasil, the sector’s internationalization program carried out through a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and ABF.
The SEF is granted based on criteria such as franchisee assistance, support, training, cost-benefit, return on investment, among others. Franchises are classified into four categories: Pleno, Senior, Master and Mega, depending on the number of franchisees, units and time on the market.
According to Tom Moreira Leite, president of ABF, “there is systemic excellence in the Brazilian franchising sector that consists of a holistic approach that aims to ensure that all aspects of the network operate at the highest level. This fact not only increases franchisees’ chances of individual success, but also strengthens the brand as a whole, creating a situation in which everyone wins, and this is reflected in the Seal of Excellence in Franchising.”
For Bruno Amado, executive manager of Franchising Brasil, seeing so many brands participating in the internationalization program approved is proof of their enormous potential for expansion and quality. “The Seal of Excellence shows that these companies are recognized by their franchisees for their seriousness in their work and are in full expansion”, he states.
In this 32nd edition, 59 brands were recognized in the Full category, 90 in the Senior category, 58 in the Master category and 23 in the Mega category. To see the full list of award-winning brands, click here.
Below, we present the Brazilian franchises participating in Franchising Brasil that received the Seal of Excellence in Franchising 2024:
PLENO CATEGORY
AGGRO NUTRIÇÃO INTELIGENTE NO CAMPO
FICHIPS FOOD
LEZ A LEZ
NAJAH RÃO
SPÉ O SPA DO PÉ
SENIOR CATEGORY
BILLY THE GRILL
CAFÉ DO PONTO
CLEANNEW
CRIAMIGOS OFICINA DE URSOS
DIVINA TERRA
DOUTOR SOFÁ
ESPETTO CARIOCA
HAPPY HUB EDUCACIONAL
LIZ LINGERIE
ONODERA ESTÉTICA
PIZZA DO RÃO
SCHOOL OF ROCK
SÓBRANCELHAS
SUPER VISÃO PERÍCIAS AUTOMOTIVAS
TERÇA DA SERRA CASA DE REPOUSO
UNHAS CARIOCAS
USAFLEX
VIRTUOSA CLÍNICA ESTÉTICA
VIVENDA DO CAMARÃO
MASTER CATEGORY
IGUI
INFLUX ENGLISH SCHOOL
LOCALIZA
NTW CONTABILIDADE E GESTÃO EMPRESARIAL
NUTTY BAVARIAN
ORTHOPRIDE
PATRONI PIZZA
MEGA CATEGORY
ANJOS COLCHÕES
CASA DO CONSTRUTOR
COIFE ODONTO
DEPYL ACTION
EMAGRECENTRO
FÓRMULA ANIMAL
GIRAFFAS
HOPE LINGERIE
KUMON
O BOTICÁRIO
About Franchising Brasil
Franchising Brasil is a project aimed at supporting the internationalization strategy of Brazilian franchise networks and their commercial promotion in the main international markets. The initiative is a partnership between ABF and ApexBrasil, which works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy through commercial promotion actions. To participate, simply download and fill out the accession form available on the website and send it to [email protected].
About ABF
Founded in 1987, the Brazilian Franchising Association (ABF) is a non-profit entity that officially represents the Brazilian franchise system. Its mission is to defend, promote, and foster the sector, nationally and internationally, so that it remains prosperous, sustainable, innovative, inclusive, and ethical. With over 35 years of history, ABF enjoys great prestige and a consolidated image in the market, also being the headquarters of the Ibero-American Franchise Federation (FIAF), leader of the World Franchise Council (WFC) Task Force, member of the International Franchise Association (IFA), and responsible for the world’s largest franchise fair, the ABF Franchising Expo.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diverse commercial promotion actions aimed at promoting exports and adding value to Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion leaders to learn about the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand.