Brazil is internationally known for its beach lifestyle, built from symbols that bolster young looks, following its own trends. The concept of Brazilian Beauty, which originated from the Business of Fashion website, captures everything that the country has to offer in fashion and beauty sectors. It encompasses brands that have been increasingly working to engage with digital influencers and to democratize the fashion world.
As expected, Brazil offers a mighty team of franchises that are spreading around the world. Franchising Brasil’s website, an internationalization project of the Brazilian industry — result of a partnership between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and ABF (Brazilian Franchising Association) —, has compiled a list of Brazilian chain stores in this industry that are worthy of your attention.
Check it out!
Lez a Lez
Lez a Lez is an Urban Beach fashion and culture brand that believes the powerful balance between beach lightheartedness and urban modernity makes us shine even brighter.
The franchise has 36 units throughout Brazil and around the world, filled with high-quality and stylish products, always within the latest trends that inspire the lifestyle of consumers who enjoy the tropical-urban style.
Learn more by clicking here!
Chilli Beans
Chilli Beans started its activities on the late 90s, under business owner Caito Maia. Twenty years later, it is now consolidated as the largest glasses and accessories network in Latin America, with over 800 sales points in Brazil and also in Portugal, United States, Colombia, Kuwait, Peru, Mexico, Bolivia, and Thailand.
In addition to traditional stores and kiosks, the brand boasts several large units. In São Paulo, the concept-store in luxurious Oscar Freire and in the United States, one of them in Santa Monica, at the Promenade, the boardwalk that houses the most relaxed and daring brands. As for Portugal, its capital, Lisbon, was chosen.
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HOPE
HOPE Lingeries offers comfort, quality and innovation in its products, always aligned with women’s needs throughout their lives. The brands always aims at revealing self-love, commemorating female intimacy and freedom of being at ease with their own bodies.
Currently, there are over 200 exclusive stores, 3 thousand sales points and 7 million pieces per year.
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Santa Lolla
With over 12 years in the market, Santa Lolla consolidated itself as one of the main references in Brazil’s fashion, anticipating and creating trends. It counts with a team that creates around five collections every year, seven thousand items and new products that constantly feed the stores.
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Hering
Aimed at female and male audiences, Hering stands out for the broad acceptance in all social classes and age groups, acknowledged by over 90% of Brazilians.
The brands has been reinventing itself constantly throughout its history of more than 130 years, and is able to develop collections aligned with current fashion trends while maintaining originality and tradition.
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Morana
Morana is today one of the largest costume jewelry and accessories stores in Brazil. There over 300 operations in shopping malls and commercial streets in Brazil, United States and Portugal.
New items arrive every week in the stores, created by a large team of designers and suppliers who are criteriously picked. All of that is possible due to surveys carried out by the company in Brazil and abroad, and the support of fashion consulting companies. Moreover, Morana is a franchise network expanding to big capital cities or cities in Brazil’s countryside with high growth potential and populations between 70 thousand and 200 thousand people.
Learn more by clicking here!
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) that aims at improving the internationalization strategy of Brazilian franchise chains and their international commercial promotion. The initiative was conceived to promote this acknowledged business model in major international markets.