A group of seven Brazilian entrepreneurs is already set for another mission supported by Franchising Brasil — the result of a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian Franchising Association (ABF). The commercial trip will explore two markets with geographic proximity and less competition: Paraguay and Bolivia.

Representatives of Needle Express, Bioflora, Chiquinho Ice Cream, Espaçolaser, Reino Rural, Eyebrow Design and Zé Chopp are part of the mission group, carried out by ApexBrasil. The purpose of the action is to increase Brazil’s commercial presence in South America. Today, there are 23 Brazilian brands operating 43 units in the Bolivian market and 34 brands with 111 operations in Paraguay.

Bruno Amado, Franchising Brasil’s Executive Manager, could not be more excited about the Brazilian participation: “Paraguay and Bolivia are Latin American countries close to Brazil, with many opportunities to be captured, in addition to customs and cultures not far from ours. This action will certainly yield great results for Brazilian brands”, he quotes with optimism.

The executive manager also adds: “This is an excellent opportunity to expand to nearby countries, with a lot to explore, less competitors and a simplified tax system”.

Schedule in Paraguay

The mission will begin on Monday, August 1st, in the capital Asunción, at the Sheraton Asunción Hotel. In the morning, the opening of the initiative will take place, in which the following guests will speak: Bruno Amado, Marcello Martins, from ApexBrasil South America, and Pedro Mendonça Cavalcante, from the Special Secretariat for Social Communication (SECOM) of the Embassy of Brazil in Paraguay .

The first panel of the day will also be held: “The scenario of the franchise sector in Paraguay – CCBP”. The presentation will address the Brazil-Paraguay Chamber of Commerce‘s local view on the franchising scenario in Asunción, one of the most important markets for the franchising sector in Brazil. Then there will be the second panel entitled “Brand, legal and tax aspects”, in which the main aspects to be taken into account when opening a company in Paraguay will be addressed, such as trademark registration, tax incentives, labor legislation, among other relevant topics.

At the end of the morning, the last panel of the day will be organized, “Doing business in Paraguay, how to succeed”, which the idea is to present the best approach in a business meeting with Paraguayan entrepreneurs. The action will also guide the delegation in relation to what to expect from the business meetings that will take place in the afternoon, being a cultural preparation for the profile of Paraguayan businessmen and how Brazilian companies can take better advantage of the business agendas. In the afternoon, business roundtables will be held between companies from Brazil and Paraguay.

On August 2nd, the delegation will participate in technical visits to Shopping del Sol and Paseo La Galeria. At 5:00 pm, the Inauguration cocktail will also be held and, finally, there will be a visit to the Espaçolaser unit in Asunción.

Schedule in Bolivia

On Thursday, August 4th, with the arrival of Brazilian businessmen in the city of Santa Cruz de la Sierra, the program will begin with the workshop “Doing business in Bolivia”, at the Marriott Hotel. Soon after, the opening speech will be given, with the participation of Bruno Amado, Marcello Martins and a representative of the Brazilian Consulate in Santa Cruz de La Sierra.

Then there will be the panel “Bolivia’s macroeconomic scenario”, in which the main macroeconomic data of the country will be presented to the miossion’s participants, with the objective of bringing up business opportunities.

In the morning, the panel “Brand, legal and tax aspects” will also be held, which will address the main points to be taken into consideration when opening a company in Bolivia.

At the end of the morning period, there will also be a third panel, “Doing business in Bolivia, how to succeed”, which will present the best approach in a business meeting with businessmen from Bolivia and what to expect from the encounters which will take place in the afternoon. In the second half of the day, business roundtables will be held between companies from Bolivia and Brazil.

On August 5th, the mission’s last day, technical visits will be organized to Ventura Mall and Las Brisas Shopping Center.

To learn more about participating franchises, visit the event’s landing page here.

About Franchising Brasil

Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.