Franchising Brasil — the result of a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian Franchising Association (ABF) — has just organized another trade mission, this time to one of the richest nations in the world: the United Arab Emirates. The initiative will be carried out in partnership with the ApexBrasil office at the location.

The trip, which takes place between September 17th and 24th, aims to create business opportunities in the Arab world and understand in detail how this market works. Six Brazilian brands are already confirmed in the mission: Aggro, Chilli Beans, Espaçolaser, SD Group, Hering and Unhas Cariocas.

The opportunity will include workshops on the Arab franchise market, its cultural aspects, among others; technical visits to operator groups, shopping centers and franchise operations; and networking with local entrepreneurs. In addition, the participating businessmen will visit two destinations: Dubai and Abu Dhabi. Check out the preview of the agenda here.

According to Bruno Amado, Franchising Brasil’s executive manager, the mission will be strategic: “we not only choose local partners to implement a rich and diverse agenda, but also organize a training initiative focused on this market”. Bruno refers to the United Arab Emirates International Orientation, which took place at the beginning of August and brought together specialists and entrepreneurs from the franchise sector. During a day full of content, participants attended lectures on legal aspects, benefits and local culture.

“Our idea was to prepare participants, and those interested in this market, for negotiations with Arab investors,” he concludes.

There is still time

To register for the mission, simply access the form by clicking here. Any questions, send an email to [email protected]. Remember that to be part of this action it is necessary to be a Franchising Brasil participant. Click here and find out how to join the program for free.

About Franchising Brasil

Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.