Tuesday, February 6, 2018

ABF opened this morning its Post-NRF, which filled the auditorium Santander in São Paulo. The event was broadcast online through the Association’s website and Facebook.

The welcome greeting was given by the president of ABF, Altino Cristofoletti Junior, who highlighted the relevance of being at the convention of the National Retail Federation, entity representative of retail in the United States. “Participating in the ABF-NRF mission is not only content, there is a lot of networking, learning and exchange of experiences,” he says. Cristofoletti noted that the biggest event of the world retail attracted this year about 2 thousand Brazilians, the largest foreign delegation present to the NRF.

Altino Cristofoletti Jr., president of ABF, opens the event

The first insights were presented by Jae Ho Lee, director of Marketing and Communication at ABF. In the executive’s view, the strong presence of Brazilians at the NRF convention in New York demonstrates the increased confidence of the national businessman.

Lee highlighted his vision as a franchisor. For him, not all US retail trends are applicable to the Brazilian market, it needs to be tropicalized, and technologies are indispensable for business growth.

Jae Ho Lee, Communications Director of ABF, presents his vision of franchisor

Focus on management, discipline and results. Persistence, resilience and focus to persist in its strategy are for the director of ABF the essential points for the entrepreneur to be successful in his business. Lee defends simplicity in retail: “Make it simple and basic, putting the customer at the center,” he points out. For him, the retailer needs to look at the customer, focus on details and on people.

The event continued with the lectures of Eduardo Terra, president of the Brazilian Society of Retail and Consumer Affairs (SBVC), Alberto Serrentino, vice-president of the entity, Adir Ribeiro, founding partner of Praxis Business, Julio Takano, CEO of Kawahara Takano Soluções para o Varejo and Regiane Relva, CEO of VIP-SYSTEMS. The experts integrated the ABF mission to the NRF.