The trade mission organized by Franchising Brasil — the internationalization program of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil) — leaves in November with a delegation of 18 Brazilian franchises to explore another potential market for internationalization, this time, Portugal.
The visit, organized in conjunction with the Portuguese Franchising Association (APF) and the Portuguese Business Association (AEP), is scheduled for November 7 to 11. The following Brazilian franchises have confirmed their participation: Açaí Concept, Arranjos Express (Sapatop), Best Shape Spa (Emagrecentro), BF Brands Franchising (Bioflora), Braza Churrasqueira, Caricanecas, Eyebrow Design, Global Franchise Net, Goola Açaí, L’entrecôte de Paris, Maria Pitanga, NTW Contabilidade e gestão empresarial, Onodera Estética, School of Rock, The Coffee, Tropicool and Unhas Cariocas — a record number of participants.
The Brazilian delegation’s agenda in Portugal includes technical visits to shopping centers, immersion workshops on the Portuguese franchise market, presentations, panels and business roundtables with Brazilian franchises and investors. The delegation will participate in activities in Porto and Lisbon, two of the wealthiest cities in Portugal, according to the latest study by the National Institute of Statistics of Portugal (INE) in 2018.
“We are really looking forward to another international trade mission and we believe that an investment in the Portuguese market was the right choice,” says Bruno Amado, executive manager of Franchising Brasil. “With so much in common between our cultures, we are confident that Brazilian franchises will find Portugal an extremely receptive market,” Bruno concludes.
Bruno also commemorates the record number of brands that signed up to participate in the visit: “this is a demonstration of the confidence and partnership we have developed among Brazilian franchises over 15 years of internationalization efforts, creating opportunities like the ones we will look for in Portugal.”
Want to learn more about the franchises confirmed for the trade mission or register for a business roundtable with the participation of your representatives?
Click here to go to the official trade mission page or register here!
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.