Last month, the Brazilian Franchising Association (ABF) announced the franchises that have won the Excellence in Franchising Seal, offered annually. The Seal recognizes the brands that were best evaluated by their franchisees. In the 2023 edition, 225 Brazilian franchises were certified, including several participating in Franchising Brasil – the result of a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and ABF.
Based on criteria such as franchisee support, training, cost-benefit, return on investment, among others, the seal is divided into four categories: Pleno, which brings together brands with at least 5 franchisees, 10 units and two years in business; Senior, which represents networks with 15 franchisees, 30 operations and five years in the market; Master, which are the franchises with at least 30 franchisees, 60 units and in business for at least ten years; and Mega, that represents brands with 100 franchisees, 200 units and at least 15 years in the market.
In this 32nd edition, 63 brands were recognized in the Pleno category, 82 in the Senior category, 58 in the Master category, and 22 in the Mega category. The award received 352 entries in total.
See below the Brazilian franchises participating in Franchising Brasil that have been awarded the Excellence in Franchising Seal 2023.
PLENO CATEGORY
CRIAMIGOS OFICINA DE URSOS
LEZ A LEZ
NAJAH RÃO
PIZZA DO RÃO
URBAN ARTS
VIRTUOSA CLÍNICA ESTÉTICA
SENIOR CATEGORY
ARAMIS MENSWEAR
BILLY THE GRILL
CAFÉ DO PONTO
CLEANNEW
DOUTOR SOFÁ
ESPAÇOLASER
ESPETTO CARIOCA
FÓRMULA ANIMAL
HAPPY HUB EDUCACIONAL
L`ENTRECÔTE DE PARIS
ONODERA ESTÉTICA
SCHOOL OF ROCK
SÓBRANCELHAS
SUSHI RÃO
TERÇA DA SERRA CASA DE REPOUSO
UNHAS CARIOCAS
USAFLEX
VIVENDA DO CAMARÃO
MASTER CATEGORY
ANJOS COLCHÕES
BIBI
CHIQUINHO SORVETES
COIFE ODONTO
IGUI
INFLUX ENGLISH SCHOOL
LOCALIZA
NTW CONTABILIDADE E GESTÃO EMPRESARIAL
NUTTY BAVARIAN
PATRONI PIZZA
PUKET
MEGA CATEGORY
CASA DO CONSTRUTOR
CHILLI BEANS
EMAGRECENTRO
GIRAFFAS
HABIB´S
HOPE LINGERIE
KUMON
MORANA
O BOTICÁRIO
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.