Casa do Construtor is the first Brazilian company specialized in leasing small machinery and equipment for civil construction. Currently, the brand participating in Franchising — the result of a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and ABF (Brazilian Franchising Association) —has 360 stores throughout Brazil and has plans to reach 1000 units by 2026. The chain also has two stores abroad operating in the Paraguayan market. The company had a 54% growth in revenue, compared to 2020: 153 units were opened in the period, in addition to the sale of 87 operations that are yet to come into operation.
The network started its internationalization movement after noticing the global need in the civil construction sector to have adequate, well-maintained and updated equipment. The brand started its expansion plan abroad in 2018, opening its first international unit in Asunción, the Paraguayan capital. The second unit was opened in the city of San Lorenzo, in the same country. The company also aims to open five more units by 2024 and is planning to expand internationally in Portugal and Chile.
For 2022, Casa do Construtor intends to maintain an accelerated opening pace throughout the country, focusing on the north and northeast regions, in addition to the Brazilian states of Minas Gerais and Rio Grande do Sul. With a presence in large capitals and metropolitan regions, the plan is to reach municipalities with up to 200 thousand inhabitants.
“We intend to maintain revenue growth leveraged by the heating up of civil construction and the issue of people staying at home longer, which generates more investments in improvements and maintenance. We also plan to proceed with the international expansion plan”, says Bruno Arena, expansion director at Casa do Construtor.
Trajectory and pandemic:
According to Bruno, the main competitive advantages of Casa do Construtor are the equipment offered and the easy access of customers to the products. In addition, the company is recognized for solid management practices and extensive franchisee support. Users also have technical support offered by the brand.
“We have a wide portfolio of equipment and solutions that are essential for civil construction, such as breakers, hammers, concrete mixers and scaffolding, including lawn mowers, high pressure washers and extractors. The equipment offered is the most modern and is maintained and guaranteed by Casa do Construtor. Customers have access to our products without the need to mobilize capital for acquisition”, points out the director.
During the pandemic, businesses linked to construction were considered essential and, even with the closure of trade, companies in the sector were able to remain open at all times. In addition, the residence is no longer just a place of passage and became, even if momentarily, a place of permanence. Therefore, small problems and repairs that, previously, were in the background, acquired a more emergency character.
A survey carried out by Casa do Construtor in partnership with AGP Pesquisas, covering the entire country, found out that 60% of people did some type of repair or work during social isolation and that another 70% still had the intention of doing something in this sense.
“From these findings, we realized that the home and construction segment, in general, experienced very sharp growth during the pandemic. After all, no one wants to live in an ugly and poorly maintained house”, explains Bruno.
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.