Bibi Calçados, one of the largest Brazilian brands dedicated to footwear for children, has just launched 2WAY, an innovative model of sneakers with antiviral sole. The novelty follows the new hygiene habits developed because of the pandemic.
Bibi is a member of Franchising Brasil, a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) – and it has 85 units in Brazil, plus 6 units in Bolivia, Peru and Ecuador.
The 2WAY model was developed in a partnership with two other companies, and besides protecting children against the novel coronavirus, it is also versatile: the sneakers turn into a pair of socks that may be worn inside the house. The product is available at the main points of sale and at the e-commerce of the brand, in sizes ranging from 23 to 34 and in the colors blue and pink.
The anti-slip sole of the socks counts on the antiviral technology developed by FCC, a company from the Brazilian state of Rio Grande do Sul. The company created a resin for soles that helps fighting viruses such as influenza and herpesvirus, among others. According to FCC, the solution was tested in compliance with the international standards of the footwear industry.
The 2way line is free from toxic substances and uses the exclusive technology of the Fisioflex Bibi insole.
About Franchising Brasil
Franchising Brazil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international commercial promotion. The initiative was designed to promote this recognized business model in the main international markets.