Upholstery cleaning and waterproofing is a very popular service and sought after by many consumers. With the pandemic, the need to have a residence and business protected from bacteria, mites and dust, avoiding as much as possible contagious diseases transmitted by contact with common surfaces, grew even more. Therefore, the sector had a significant increase in demand and many entrepreneurs began to earn a lot by investing in niche franchises.
Find out below two businesses that participate in Franchising Brasil — the result of a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and ABF (Brazilian Franchising Association) —, which grew betting on the upholstery cleaning and waterproofing segment:
CleanNew
One of the largest upholstery cleaning and shielding companies in Latin America, the brand created a new concept in upholstery waterproofing and cleaning. Using high quality materials with the most modern in the textile area, the network developed a unique and innovative service called shielding, which can increase up to three times the useful life of the upholstery.
With only five years of operation, the brand is already a success in the segment and has operations in Brazil, the United States, Spain, Colombia and Argentina. The company has major international expansion plans, still in 2022, such as the opening of 12 more units in Brazil and 10 more abroad. The brand also intends to start operating in Europe, through two units in Spain and plans to open the first operation in Dubai.
Learn more about the franchise on the website and in our guide.
Doutor Sofá
The brand is a reference in the specialized upholstery cleaning sector and has more than 200 units spread across four countries.
The strength of the network is the cleaning of sofas, which restores the clean and new appearance to the fabric, in addition to the special cleaning of carpets and mattresses, carried out with equipment with high suction power, which eliminates fungi, bacteria and etc, ensuring a clean and healthy environment. The company is also famous for its upholstery waterproofing service, which protects furniture from accidental spillage of liquids.
Among the brand’s differentials is the exclusive process by Doutor Sofá, which is totally safe, as its composition is non-flammable and approved by the Brazilian National Health Surveillance Agency (ANVISA). Other advantages of the brand are the low initial investment; the on-site training offered by the company; support in media, digital marketing, customer prospecting and budget generation. In addition, the franchisee does not need a commercial point for the operation.
Learn more about the franchise here.
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.