April 15, 2019
ABF – Brazilian Franchising Association found in the Brazilian Export and Investment Promotion Agency (Apex-Brasil) a strategic and essential partner for the internationalization of Brazilian brands abroad.
With more than ten years of partnership, through the Franchising Brazil Project (www.franchisingbrasil.com), with the support of Apex-Brasil, dozens of international missions were carried out, through which it was possible to exhibit products and services from various franchise chains and national suppliers, in the main events of this market.
In addition to the participation of these companies in important fairs and events in the Americas, Europe and Asia, representatives of Brazilian franchises had the opportunity to participate in business roundtables, indispensable in prospecting strategic local partners to promote international expansion.
ABF believes that only with Apex-Brasil’s expertise and representativeness in the world has it been possible to overcome the challenge of internationalizing Brazilian franchises, projecting the “made in Brazil” business globally.