Thinking about its consumers, who are spending the quarantine period at home, Usaflex recently launched a capsule collection focusing on comfort.
The brand is a member of Franchising Brasil — a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The chain currently has over 140 units across Brazil and is also found in foreign countries.
The Soft Home line explores the comfy wear trend, on which several brands has been betting in the past few months because of the pandemic. The “Cápsula” collection includes three models of footwear and eight combinations. The materials used in the manufacture of the slide sandals are ultra soft and comfortable, including plush and soft fur fabrics.
Fernando Eduardo Muller, Usaflex R&D director, says style and comfort are part of the brand’s DNA, and he adds: “Comfy Wear is one of the main trends in fashion, style and consumer products. Several players in the fashion industry have been adapting their collections and lines of products in order to meet the consumers’ needs in this new reality.”
Products are supplied in a bag made of natural fiber fabrics and are already available for sale in stores.
About Franchising Brasil
Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.