All the cases that were in the finals of the first edition of the International Highlight Award are now made available as an exclusive e-book! The initiative is promoted by Franchising Brasil, a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The winners of the first edition of the award were announced on October 8, during the Franchising International Congress at Franchising Week. The winning brands were: HNT, Coife Odonto and Maple Bear in the General category, and Chilli Beans in the Strategy and Consolidation category. The edition also included other 10 cases in the finals: N1 Chicken, Bibi Calçados, Grupo SD, Diolaser, Acquazero, Depyl Action, Instituto Embelleze, Oakberry, O Boticário and CleanNew.
The 14 successful cases are presented in full in the Franchising Brasil e-book, which is already available. To access the material, click here. The e-book is available for download in English and Spanish.
Enjoy the reading!
About the International Highlight Award
The purpose of the award is to recognize chains that, by participating in initiatives developed by the program destined for promotion and qualification, have started or achieved a consistent internationalization process of their brands between 2018 and 2020.
The awards ceremony was announced in October, during the Franchising Week, and recognized franchises Maple Bear, Hot N’ Tender and Coife Odonto in the General category, as well as Chilli Beans in the Strategy and Consolidation category. The criteria for the award were evaluated by a judging panel composed of members of the Franchising Brasil Managing Board.
About Franchising Brasil
Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.