Franchising Brasil — the result of a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and Brazilian Franchising Association(ABF) — was present, between the 25th and 28th of May, at the meetings promoted by the World Franchise Council (WFC) and the Federación Iberoamericana de Franquicias (FIAF).
The meetings took place in the capital of Argentina, Buenos Aires, and had an extensive agenda, with a welcome cocktail, business roundtables, technical visits, conferences, and meetings on topics involving the institutions and the franchising universe.
The meetings were attendof ed by representatives of organizations from different FIAF member countries: such as Asociación Argentina de Marcas y Franquicias (AAMF); ABF; Colombian Chamber of Franchises (Colfranquicias); National Franchising Center of Costa Rica (CENAF); Asociación Ecuatoriana de Franquicias (AEFRAN); Asociación Guatemala de Franquicias (AGF); Asociación Mexicana de Franquicia (AMF), Asociación Panameña de Franquicias (APAF), Asociación Paraguaya de Emprendurismo y Franquicia (APEF); Cámara Peruana de Franquicias (CPF), Associacão Portuguesa de Franquias (APF); Cámara Uruguaya de Franquicias (CAUFRAN), Cámara Venezolana de Franquicias (Pro-Franquicias).
Also participating in the event were former FIAF general secretaries: Diego Elizarrarás; Ferenz Feher; Juan Manuel Gallastegui; Carlos Roberts and Ricardo Camargo. Big names from ABF were also present at the meeting representing Brazil, such as the president André Friedheim, the international director Natan Baril and the executive manager of Franchising Brasil, Bruno Amado.
On the first day of the program, Friedheim spoke about the importance of the Brazilian franchising market: “Today, we are opening around 38 new franchises every day in Brazil. It is a very expressive number. Each franchise in the country generates between 8 and 10 jobs, this represents for the Brazilian economy about 350 to 400 new formal positions 365 days a year”, quotes the president.
Bruno Amado couldn’t be happier with Brazil going to the meeting: “Brazil represents a good part of the world franchising and it is a great satisfaction to be able to reap the results of the work carried out by ABF and Franchising Brasil, encouraging more and more the expansion and the internationalization of Brazilian brands”, he concludes.
On the 27th, the World Franchise Council elections took place. André Friedheim, president of ABF, has been announced as president of the WFC Taskforce.
Simon Batholomew of the British Franchise Association (BFA) was elected Secretary-General of the WFC; José Cavaleiro Machado, from the APF, deputy legal secretary; Sheryl McNeil, Canadian Franchise Association (CFA), deputy communications secretary; Alan Catlett of the International Franchise Association (IFA), deputy secretary of information, and Pip Wilkins of the BFA, deputy secretary of finance.
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.