Franchising Brasil – an internationalization program for the franchising sector carried out through a partnership between Brazilian Franchising Association (ABF), with Brazilian Trade and Investment Promotion Agency (Apex-Brasil) — has just launched the Franchising Brasil Partner seal. The certificate comes to identify the franchises participating in the program.
“The goal is for our brands to take ownership of the seal’s image. We want international investors and players to use this seal to identify the franchises that are on this journey together with us,” explains Bruno Amado, executive manager of Franchising Brasil.
The Franchising Brasil Partner contemplates the franchises that participate in the 2021/2023 biennium of the internationalization program. This is the term of the current agreement between Apex-Brasil and ABF.
Today, in addition to this seal, Franchising Brasil has another seal, the International Franchise Certificate. The certificate aims to recognize the most advanced networks in the internationalization process and to engage the professionals in international missions, business rounds, events, and other initiatives. This year, it is in its third edition.
About Franchising Brazil
Franchising Brazil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion.