Franchising Brasil – Internationalization Program of the Brazilian franchise sector, carried out through a partnership between the Brazilian Franchising Association (ABF) and Brazilian Trade and Investment Promotion Agency (ApexBrasil) — has just launched the International Franchise Guide. The trilingual and 100% digital material gathers information from more than 50 Brazilian chains with international operations or interested in taking their brands to the foreign market.
The Guide brings the history of the companies, the year the franchising started, the number of units in Brazil and abroad, the investment amount to be a franchisee, average monthly return, contacts of those responsible for internationalization and more. The objective is to promote the brands participating in Franchising Brasil to investors interested in doing business.
“The guide is a rich material of great use. It gathers information in English, Portuguese and Spanish on Brazilian franchises with an interest in expanding to the foreign market. It can be a valuable tool at the time of negotiation, as it provides a glimpse of the brands in three languages, in a synthetic and virtual way”, says Bruno Amado, executive manager of Franchising Brasil. In addition, Bruno explains that the guide will also be very practical during the physical tradeshows in 2022.
“In the next year Franchising Brasil will support Brazilian brands in events such as Franchise Expo Paris, MultiUnit Franchise Conference and Feria Internacional de Franquicias del México. With the guide, investors who participate in tradeshows can get information on the chains present in the events in an agile way, “he explains.
Click here to access the material.
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of the Brazilian franchise chains and its international commercial promotion. The initiative is designed to promote this recognized business model in key international markets.