The pandemic has forced the franchise sector from all parts of the globe to adapt. In Brazil, the situation was no different, and innovation, agility and adaptive capacity were crucial elements in the response of big franchise brands.
The mapping of initiatives and cases of almost 20 big beauty, healthcare, education, food, fashion and service franchise chains is detailed in the e-book “Brazilian Franchising Worldwide — the Brazilian way to power through COVID-19”. The survey was conducted by Franchising Brasil, a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The material divides Brazilian franchise chains into fields of operation and shows the strategies each brand has been using to provide services in a safe and remote way. Besides sharing the practices, the e-book also details international actions of beauty, healthcare, education, food, fashion and service franchise chains and includes exclusive interviews with representatives of such brands.
Based on the survey, investing in digital alternatives has shown to be crucial, and communicating assertively not only with the end customer but also with franchisors and investors has shown to be vital.
“Whether developing their own initiatives or following examples from others, Brazilian franchise brands are finding ways to go through this crisis as best they can, always safeguarding the health of their customers and employees. The e-book brings very interesting cases of franchise brands that have changed their core businesses in order to adapt to the current situation, and they will end up with a more robust portfolio”, explains Bruno Amado, executive manager of Franchising Brasil.
The Brazilian Association of Franchising (ABF) is a non-profit entity created in July 1987. It currently has over 1,100 members, including franchisors, potential franchisors, franchisees, suppliers and consultants that have been organizing and participating in the past few years in several actions for the development of the franchising system in Brazil.
About Franchising Brasil
Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.
The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad, and to attract foreign investment to strategic sectors of the Brazilian economy. The Agency organizes several business promotion initiatives aiming at fostering the exports and valuing the Brazilian products and services overseas, and its efforts comprise trade and prospective missions, business rounds, support for the participation of Brazilian companies in major international trade fairs, arrangement of technical visits of foreign buyers and opinion makers to learn more about the Brazilian productive structure, and other select activities designed to strengthen the country’s branding abroad.