Cacau Show innovates in the Brazilian market and launches a customizable chocolate bar

September 10, 2020 ABF Brazilian

Cacau Show launched in Brazil a very interesting new product last August. “Doce Gesto” is a milk chocolate bar that customers may buy and write or draw whatever they want on it.

The company is a member of Franchising Brasil — a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Today, the chain has over 2,000 shops in Brazil.

The product is sold with a cocoa butter-based transfer sheet that gives customers the chance of using their creativity by simply placing the sheet on the chocolate bar and using an ordinary pen to write or draw anything they want on it.

In the press release about the novelty, Alê Costa, CEO of Cacau Show, stated that offering customers amazing experiences has been the purpose of the brand in the past few years. “We have developed this product very carefully and we are excited about it because I’m sure it will be used for thousands of love messages, apologies, pregnancy announcements and much more. That’s our mission!”, he completes.

About Cacau Show

Founded in 1988, Cacau Show is currently regarded as the largest fine chocolate chain in the world. Today, the brand has over 2,300 shops in the main malls and on the most important avenues and streets in Brazil. The company also exports its products to the United States and to countries that are members of Mercosur, and it is planning to expand its chain to foreign countries.

About Franchising Brasil

Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.