A group of businessmen from eight Brazilian brands is already packed to another fair in the Latin America’s franchising sector: the Feria Internacional de Franquicias del México (FIF). The 45th edition of the event will take place between the 9th and 11th of June, in Mexico City.
The visit of the Brazilian delegation, made up of representatives of brands participating in Franchising Brasil — the result of a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and Brazilian Franchising Association (ABF) — is supported by the program .
Franchising Brasil took advantage of the occasion and organized a mission with those interested in the event, with an agenda comprising technical visits, workshops, pitching and matchmaking sessions. The activities take place on June 7th and 8th and promise to foster business between Brazilian franchises and Mexican investors. The following Brazilian brands are confirmed at the event: Acquazero, CleanNew, Espaçolaser, Grupo SD, HNT, Lupo, Maple Bear and Universal Franchising.
Bruno Amado, Franchising Brasil ‘s executive manager, is confident with the project’s participation in yet another event in the sector: “FIF is one of the largest franchise fairs in Latin America. I believe this is a decisive moment and an excellent opportunity for Brazilian brands to prospect business in Mexico and expand their networking in the country”, he quotes.
The International Franchise Fair of Mexico (FIF)
FIF is among the three most important franchise fairs in the world. It is a reference in the sector and in terms of successful business, both for exhibiting companies and for businessmen who visit the event.
Thinking about the main objective when participating in events, to reach more customers, the organization of the 45th edition of the fair made available, this year, a hybrid format, in which the face-to-face and the virtual combine to create a powerful value proposition for everyone. The FIF will take place in person on the 9th, 10th and 11th of June, at the WTC in Mexico City. Between June 1st and 17th, the fair will also take place, simultaneously, in remote format, providing online programming.
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.