Bob’s, one of the largest fast-food chains in Brazil, has just announced a new item of its desserts menu. The brand established a partnership with Hershey’s for an exclusive line of ice creams. From September 21 onwards, the dessert will be available in the Milk Shake, Big Cascão and Bob’s Max versions in all units of the chain and as a delivery option too.

The brand is a member of Franchising Brasil — a sector project for the internationalization of Brazilian franchise brands carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Bob’s currently has over 1,100 points of sale in the Brazilian territory.

In the press release, Raquel Paternesi, company’s marketing directors, said such partnership just reassures Bob’s commitment to always offer the best products to its customers. “Cookies’n’Creme is one of Hershey’s most famous items, an amazing combination of chocolate and cookies. We fused that with our beloved ice cream and got a spectacular result. Such incredible mix of flavors will certainly please fans of both brands”, she adds.

On his turn, Matheus Moreira, head de food service of Hershey’s, says: “We intend to make our presence in such channel stronger, and our partnership with Bob’s, an important brand regarding desserts, just shows it. We are giving people an opportunity to consume our iconic Cookies’n’Creme in a different way. It’s a whole different experience.”

About Franchising Brasil

Franchising Brasil is a sector project carried out by means of a partnership between the Brazilian Association of Franchising (ABF) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil) for the internationalization of Brazilian franchise brands and promotion of their businesses abroad. The initiative was developed to promote this business model that is well recognized in the main international markets.

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