Wednesday, December 6, 2017
With its eyes on the next period of events abroad, ABFand the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil) started the international planning for the 2018-2019 biennium. A meeting held at the Association’s headquarters on November 29 counted on the companies participating in the Franchising Brasil project and Apex-Brasil’s market intelligence management.
The representatives of the companies were present: Bicalho Consultoria, Brasil Franchising, Coife Odonto, Global Franchise, iGUi, Kick Off Consultores Associados, Limpidus, Nutty Bavarian and UV Line.
André Friedheim, international director of ABF, welcomed the participants and spoke about the Franchising Brasil project, an initiative of ABF and Apex-Brasil, which works to expand national brands worldwide.
The meeting was timely so that everyone could exchange experiences and discuss the various international markets.
At the end of the meeting, participants defined the markets to be worked on in the next project, which starts in the second half of 2018. They are: Latin America (Argentina, Chile, Colombia, Mexico, Panama, Paraguay and Peru); United States, Portugal, Spain, Japan and China.
For the first semester, the following international missions of the ABF/Apex-Brasil group are scheduled:
FIF – Mexico – March 1-3
The Mexican International Franchise Show comes to its 41st edition. The event brings together potential investors from Mexico and Central America. In addition to participating in the show, ABF and Apex-Brasil organize business meetings and technical visits by Brazilian companies present at the event to potential partners and investors in the United States.
www.fif.com.mx
Franchise Expo Paris – March 25-28
The main international fair of the sector, Expo Paris brings together more than 400 brands and 33 thousand visitors. With a notably international audience, it attracts visitors not only from across Europe, but also from the Middle East and North Africa. Besides participating in the fair with a specific stand, the Brazilian brand present at the event will also have meetings with potential local partners.
www.franchiseparis.com/en
FIF Paraguay – April 13 and 14, in Asunción
Paraguay is the main international destination for Brazilian franchises, with 33 brands operating in the country. Along with the fair, a prospecting mission will be held, with technical visits and business meetings with shopping mall groups, local franchise operators, chambers of commerce, among others.
www.fifpy.com
Buyer Project
April 19-21 – São Paulo, Brazil.
Action taken together with the International Congress of ABF. Through the project, potential Latin American investors and international operators are invited to Brazil for individual business meetings and technical visits to Brazilian franchisers.
About the Franchising Brasil project
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Agency for the Promotion of Exports and Investments (Apex-Brasil), which aims to support the internationalization strategy of the Brazilian franchise networks. This initiative was designed to promote this recognized business model in the main international markets.
The franchising industry boosts retail, moves the economy, generates jobs, income and professional qualification. And it is in this spirit that Brazil presents the world with its genuinely Brazilian concepts and brands.
Photograph: ABF / Promotion