July 24, 2019

ABF and Apex-Brasil (Brazilian Export and Investment Promotion Agency) have now carried out an international mission in July to Colombia and Peru.

Eleven brands that are parto f the Franchising Brazil Project – an initiative of ABF and Apex-Brasil – participated in the 13th International Business and Franchise Fair (FANYF 2019): Arranjos Express, Calçados Bibi, Encontre sua Franquias – which took two of its brands: SUAV and ACQUAZERO, Hot ‘n Tender (HNT), Mil e Uma Sapatilhas (represented by Goakira Consulting), Global Franchise, Universal Franchising and USAFLEX. Held in the Colombian capital Bogota, July 3rd and 4th, FANYF is one of the most important franchise fairs on the South American continent.

Due to the considerable group of brands present at the Franchising Brazil booth, ABF and Apex-Brasil received an award from the fair’s organizers in recognition of the Brazilian franchising.

In addition to participating in the fair, Brazilian businessmen made technical visits and business meetings. The agenda involved meetings with management groups from major shopping malls and local commercial promotion offices, such as Procolombia.

Afterwards, the Brazilian mission stayed for two days in Lima, Peru. The group visited the Peruvian Chamber of Commerce and a law firm to advise Brazilian entrepreneurs on legal market issues and necessary procedures related to the internationalization and expansion of franchises in the country.

Effective for over ten years, the Franchising Brazil Project operates in the international promotion of the Brazilian franchise system.