On July 22nd, André Friedheim, president of the Brazilian Franchising Association (ABF), and Amir Shani, vice president of the Federation of Israeli Chambers of Commerce (FICC), signed a Memorandum of Understanding (MOU). 

The purpose of such agreement is to strengthen ties between the entities and facilitate initiatives to promote deals between Israeli companies and Brazilian franchise chains. Future joint actions intend to offer more possibilities to entrepreneurs from both countries in international events, qualification programs, and trade missions.

“FICC is the main trade organization in Israel. It represents over 5 thousand companies from all sectors in the country”, says André.

“Such agreement is very important for Brazilian franchise chains. Israel offers us many possibilities for our brands, and now our market capillarity there has just increased”, completes the ABF president.