Franchising Brasil, a program for the internationalization of Brazilian franchises held by the ABF (Brazilian Franchising Association) in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), will return to its regular face-to-face format in the first half of 2022.

The program  includes the participation of Brazil in events, in addition to the organization of investors trips to Brazil, missions, and trainings.

In March, a Brazilian delegation will be at Franchise Expo Paris, which will take place from the 20th to the 23rd, in the French capital. In the same month, on the 27th, the MultiUnit Franchise Conference will begin, in Las Vegas, USA. Between  July 9th and 11th, Franchising Brasil supports franchises participating in the Feria Internacional de Franquicias del México, in Mexico City.

Another highlight of the program is the expectation for a business trip by international investors to ABF Expo 2022. The event will take place between  June 22nd and 25th, in São Paulo.

“With the improvement of the pandemic situation and the return of face-to-face events, we are excited to be able to resume our program and present our business opportunities to international investors up close”, says Bruno Amado, executive manager of Franchising Brasil.

See the full program  of Franchising Brasil actions in the first half of 2022 below:

February:

– United Arab Emirates International Training 2022: online, dates TBA.

March:

– Franchise Expo Paris 2022: March 20th to 23rd in Paris.

– MultiUnit Franchise Conference 2022: March 27th to April 1st in Las Vegas.

April:

– International Mission Colombia and Peru: dates TBA, in Colombia and Peru.

May:

– Dubai International Mission 2022: dates TBA in Dubai.

June:

– Feria Internacional de Franquicias del México – FIF 2022: June 9th to 11th, in Mexico City.

– ABF Expo 2022 (Buyer Project): June 22nd to 25th, in São Paulo.

About Franchising Brasil

Franchising Brasil is a joint project by the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency(Apex-Brasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.