A group of Brazilian businessmen is already packed for Franchise Expo Paris 2022. The event, which takes place in the French capital between March 20th and 23rd, marks Brazil’s return to the face-to-face fairs, after the period of isolation caused by the new coronavirus pandemic.

Franchising Brasil — the result of a partnership between ApexBrasil (Brazilian Trade and Investment Promotion Agency) and ABF (Brazilian Franchising Association) — is supporting the Brazilian delegation with fifteen confirmed national brands: Acquazero, Açaí Concept, Bibi Calçados, Bioflora, Biomagistral, Bio’me Brazil, Cheirin Bão, Espaçolaser, L’entrecôte de Paris, Grupo Rão (Pizza do Rão, Najah Rão and Sushi Rão), MDF Food (Lugs), Universal Franchising and Usaflex.

In addition to the presence at the exhibition, the Brazilian space at the event will have an exclusive schedule, such as business roundtables, B2B meetings and the promotion of meetings with potential investors and local suppliers.

The French fair is the largest franchising event in Europe and one of the largest in the world – alongside ABF Franchising Expo, in São Paulo. In addition, it is known as the most diversified franchising exhibition on the market and brings together hundreds of suppliers, visitors, around 500 exhibiting brands in the franchising segment, between national and foreign networks, and more than 35,000 entrepreneurs looking for business to invest in.

“We have a very interesting and diverse group for Expo Franchising Paris, which will certainly guarantee our return to international events on the right foot. The European market is strategic for several Brazilian brands that wish to internationalize, and this will be a great opportunity to close deals”, says Bruno Amado, Franchising Brasil’s executive manager.

To learn more about the brands confirmed at Expo Franchising Paris, just access the Franchising Brasil Guide.

About Franchising Brasil

Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.