According to data from the quarterly Performance Survey held by the Brazilian Franchising Association (ABF), 2022 was a year of resumption of growth for this market in Brazil. In the first nine months of the year, franchises earned BRL 147.6 billion, about 15.02% more than in the same period of the previous year. The health, beauty and wellness sector earned R$ 33.7 billion of this amount, only behind the food sector, which earned R$ 35.7 billion.
With the fourth largest beauty and personal care market in the world, Brazil offers excellent business options related to hygiene and beauty for anyone looking for an investment opportunity. If that’s your case, check out below some brands that are part of Franchising Brasil — the result of a partnership between the Brazilian Trade and Investment Promotion Agency (ApexBrasil) and the Brazilian Franchising Association (ABF) — and which can certainly be great representatives of the so desired “Brazilian Beauty” in different markets around the globe.
The brand was created over 40 years ago by entrepreneur Edna Onodera, who started offering massage sessions, skin cleansing and even aesthetic and well-being procedures at her husband’s judo school. Onodera currently offers several options in facial and body treatments, such as laser waxing, nutritional care and even medical aesthetic services. With units in Brazil and Portugal, it was certified 13 times with the ABF Seal of Excellence, in addition to being recognized with the International Franchise Certificate in 2021 and 2022.
Espaçolaser was born in 2002 and officially became a franchise in 2015. It is currently recognized as the largest Brazilian hair removal chain in the country, with more than 800 units in Brazil, Argentina, Colombia, Paraguay and Chile. In 2020, Espaçolaser occupied the 26th position in ABF’s ranking of the 50 largest franchises. In October 2022 the brand won the ABF International Franchise Certificate for the second consecutive year, being awarded with the seal in the Master category, which includes companies with an advanced internationalization process.
With more than 200 units spread across Brazil and the USA, Emagrecentro was founded in 1987 by Edson Ramuth, a physician who is a reference in the area of weight loss and aesthetics. The chain currently offers several body procedures focused on fast weight loss, localized fat, flaccidity, cellulite and postpartum. The franchise, affiliated with ABF since 1994, was awarded ten times with the seal of Excellence in Franchising. In addition, the brand also won the special prize for Best Franchise in the World in the services area, in 2013, in the Italian city of Florence.
A nail polish franchise created in 2017 by the couple Marina and Maurício César, which quickly became a reference in the beauty market in Brazil, expanding to over 80 units in just 6 years of existence. The only brand in the segment which has a factory for the production of its own products, all sold in the network’s units. The franchise is also recognized for the creation of an exclusive emollient that loosens cuticles in a quick and practical way and does not harm the skin, guaranteeing a much safer and more pleasant service.
Founded in 2013 and with more than 400 stores across Brazil, the United States and Central America, Sobrancelhas Design is a network specialized in providing aesthetic services focused on eyebrows, including design, recovery treatments, facial waxing, massage, and makeup. The brand also has a makeup line with more than 30 products. In 2022, the chain was one of the five winning brands of the International Highlight Award’s second edition, promoted by Franchising Brasil.
About Franchising Brasil
Franchising Brasil is a joint project of the Brazilian Franchising Association (ABF) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), which aims to support the internationalization strategy of Brazilian franchise networks and their international trade promotion. The initiative was conceived to promote this recognized business model in the main international markets.